1 finance person managing hundreds of B2B contracts
3 weeks from signed to go-live
10 hours saved monthly on billing
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As we grew past 100 B2B customers, it was clear we'd outgrown our seed-stage billing setup. Invoicing was manual, payment tracking was spread across multiple systems, and reconciliation took more time than it should. We needed a revenue system that could keep up with how fast the business was moving. We went through an evaluation and decided Sequence was the best option.
Walker Jordan, Finance Lead
Raspberry AI is an AI design platform that accelerates product development and visual content creation for leading fashion and retail brands
Overview
Raspberry AI provides AI-powered design tools for fashion and retail brands to accelerate product development from sketch through photoshoot. As the company scaled to hundreds of B2B customers, its Finance team recognized an opportunity to mature billing operations. Rather than expand the Finance team, they chose to consolidate the entire billing and quote-to-cash process with Sequence, going live in just 3 weeks.
The Challenge
- Manual Google Docs invoicing disconnected from ERP and CRM
- Non-standard quote formats tracked across too many systems including Hubspot, Docusign, and Stripe
- Stripe instance with duplicate products
- Solo finance leader needed to scale billing without adding headcount
"As we grew past 100 B2B customers, it was clear we'd outgrown our seed-stage billing setup. Invoicing was manual, payment tracking was spread across multiple systems, and reconciliation took more time than it should. We needed a revenue system that could keep up with how fast the business was moving. We went through an evaluation and decided Sequence was the best option"
Walker Jordan, Finance Lead @ Raspberry AI
The Solution
Streamlined Quoting with HubSpot and QuickBooks Integration
Raspberry replaced manual Google Docs with Sequence's quoting (CPQ) tool. Sales reps create custom quotes from templates that pull customer data directly from HubSpot. When quotes are signed, they convert to billing schedules that generate invoices automatically and sync to QuickBooks for reconciliation. Finance reviews quotes before they go to customers but the day-to-day invoicing runs itself. This cut monthly billing reconciliation time by over 10 hours, freeing the team to focus on strategic finance work.
100+ Customer Migration in Under Three Weeks
Sequence's onboarding team migrated every existing B2B customer subscription in 3 weeks. The prior Stripe setup had accumulated redundant product entries over time, which Sequence consolidated into a clean product catalog. Customers experienced no disruption because Sequence preserved their Stripe payment methods and continued using Stripe as the payment gateway.
Clean Data Powering Daily Revenue Dashboards
Because Sequence structures every quote, invoice, and payment in a consistent data model, the Finance team pipes billing data directly into Equals for daily revenue tracking dashboards. Line-item detail, contract dates, and payment status flow automatically from Sequence, eliminating manual spreadsheet work that previously sat between billing and reporting. The result is a real-time view of revenue that the team reviews daily.
Tech Stack Overview
Sequence Customers
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See how forward-thinking companies use Sequence to reach their business goals.
Acquired by Stripe for $1.1 billion, Bridge is a Sequoia-backed payments platform using stablecoins to simplify global money movement for companies.
Read customer story<40 days successfully onboarded hundreds of customers in under 40 days
8 hours saved bridge reduced time spent on billing runs from 12 hours to 4 hours monthly
100% fully accurate invoicing for hundreds of bespoke, usage based contracts
Read customer story$200k increased revenue capture in the first two quarters of using Sequence.
80% reduction in quarterly invoicing time in Q3 2025
0.7% removed from COGS previously paid in Stripe Billing fees
Heron uses AI to automate document-heavy workflows for Financing Companies, Fintechs and Insurers.
Read customer story93% Heron's time spent on monthly billing runs reduced from 30 hours to 2 hours
Accurate billing for any pricing enabled Heron’s GTM team to launch usage based pricing in 45 days
1 month migrated over 100 customers before next monthly billing run
Volume is a leading open banking payments platform enabling one-click checkout without any hidden fees.
Read customer story2 days saved by automating billing calculations and invoicing each month
2x customers handling a doubled customer base without needing additional headcount
Accurate invoices synced to Xero one platform for accurate usage-based invoices, all synced to Xero
